<script type="application/ld+json">{"@context":"http:\/\/schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https:\/\/www.s-net.pl\/blog\/","name":"Strona g\u0142\u00f3wna"}},{"@type":"ListItem","position":2,"item":{"@id":"https:\/\/www.s-net.pl\/blog\/e-commerce-6-rad-przyciagnac-wiecej-klientow\/","name":"E-commerce: 6 rad, jak przyci\u0105gn\u0105\u0107 wi\u0119cej Klient\u00f3w"}}]}</script> {"id":2510,"date":"2018-01-16T09:00:01","date_gmt":"2018-01-16T08:00:01","guid":{"rendered":"https:\/\/www.s-net.pl\/blog\/?p=2510"},"modified":"2021-07-12T09:43:26","modified_gmt":"2021-07-12T07:43:26","slug":"e-commerce-6-rad-przyciagnac-wiecej-klientow","status":"publish","type":"post","link":"https:\/\/www.s-net.pl\/blog\/e-commerce-6-rad-przyciagnac-wiecej-klientow\/","title":{"rendered":"E-commerce: 6 rad, jak przyci\u0105gn\u0105\u0107 wi\u0119cej Klient\u00f3w"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 ez-toc-wrap-left counter-hierarchy counter-numeric\">\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.s-net.pl\/blog\/e-commerce-6-rad-przyciagnac-wiecej-klientow\/#Wdrozenie_e-commerce_krok_po_kroku\" title=\"Wdro\u017cenie e-commerce krok po kroku\">Wdro\u017cenie e-commerce krok po kroku<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.s-net.pl\/blog\/e-commerce-6-rad-przyciagnac-wiecej-klientow\/#Zaloz_swoj_pierwszy_sklep_internetowy\" title=\"Za\u0142\u00f3\u017c sw\u00f3j pierwszy sklep internetowy.\">Za\u0142\u00f3\u017c sw\u00f3j pierwszy sklep internetowy.<\/a><\/li><\/ul><\/nav><\/div>\n<p><em>Bran\u017ca e-commerce prze\u017cywa sw\u00f3j rozkwit. Gemius podaje, \u017ce w tym momencie warto\u015b\u0107 rynku e-commerce w Polsce szacuje si\u0119 na<b> 36-40 mld z\u0142<\/b>. Tendencja zwy\u017ckowa zapewne utrzyma si\u0119, poniewa\u017c od <b>marca 2018 roku<\/b> zacznie obowi\u0105zywa\u0107 zakaz handlu w niedziel\u0119. Jak wyr\u00f3\u017cni\u0107 si\u0119 w\u015br\u00f3d rosn\u0105cej konkurencji e-sklep\u00f3w i zach\u0119ci\u0107 Klient\u00f3w do zakupu?<\/em><\/p>\n<p><!--more--><\/p>\n<p>PayU podaje, \u017ce 83 proc. internaut\u00f3w w Polsce decyduje si\u0119 na zakupy online, poniewa\u017c mog\u0105 je zrobi\u0107 o dowolnej porze i bez stania w kolejkach. Bran\u017ca e-commerce jest jednak bardzo nasycona. Na co w takim razie zwr\u00f3ci\u0107 uwag\u0119, \u017ceby zatrzyma\u0107 u siebie Klienta i sprawi\u0107, aby wraca\u0142 w\u0142a\u015bnie do nas?<\/p>\n<ol>\n<li>Sprawny silnik sklepu, czyli serwer i hosting. To fundament dzia\u0142ania e-biznesu, tu Klient nie ma czasu i ch\u0119ci, aby czeka\u0107 na kilkusekundowe za\u0142adowanie strony. W przeciwnym wypadku, z Twojego sklepu wyjdzie 57% konsument\u00f3w, a nie wr\u00f3ci nawet 80% z nich.<\/li>\n<li>Usprawnienia technologiczne: aplikacja mobilna sklepu lub responsywna strona internetowa. Obecnie blisko po\u0142owa internaut\u00f3w robi zakupy za pomoc\u0105 smartfon\u00f3w lub tablet\u00f3w.<\/li>\n<li>Oprawa wizualna sklepu &#8211; wyra\u017ane, pi\u0119kne zdj\u0119cia produktu i filmy przedstawiaj\u0105ce ich u\u017cytkowanie. Blisko 93% internaut\u00f3w przy zakupie bierze pod uwag\u0119 jako\u015b\u0107 zdj\u0119\u0107, a materia\u0142 video zwi\u0119ksza szans\u0119 kupna o 31%.<\/li>\n<li>Personalizacja oferty sklepu i elementy sztucznej inteligencji. Ro\u015bnie \u015bwiadomo\u015b\u0107 konsument\u00f3w, dlatego najcz\u0119\u015bciej oczekuj\u0105 oni oferty w pe\u0142ni spersonalizowanej w stosunku do ich potrzeb. Warto zadba\u0107 o wcze\u015bniejsze dok\u0142adne poznanie upodoba\u0144 Klient\u00f3w, a tak\u017ce wdro\u017cenie na stronie wirtualnego asystenta, kt\u00f3ry poprowadzi Klienta \u201cza r\u0119k\u0119\u201d.<\/li>\n<li>Mobilne p\u0142atno\u015bci. Wiele Klient\u00f3w oczekuje natychmiastowej mo\u017cliwo\u015bci zap\u0142acenia za produkt. Wed\u0142ug bada\u0144 najpopularniejszym sposobem p\u0142atno\u015bci jest PayPal (60% konsument\u00f3w), ale coraz cz\u0119\u015bciej r\u00f3wnie\u017c s\u0105 to aplikacje typu BLIK, dzi\u0119ki kt\u00f3rym Klient mo\u017ce dokonywa\u0107 zakup\u00f3w podczas jazdy autobusem lub w kolejce do kasy.<\/li>\n<li>Szybsza dostawa towaru. Trendy w e-commerce to pojawianie si\u0119 coraz wi\u0119kszej liczby miejsc, w kt\u00f3rych mo\u017cna odebra\u0107 towar (automaty do odbioru paczek, kioski, a nawet sklepy spo\u017cywcze). Cz\u0119sto to w\u0142a\u015bnie czas dostawy jest decyduj\u0105cym elementem zakupu.<\/li>\n<\/ol>\n<h2><img loading=\"lazy\" class=\"aligncenter wp-image-2512 size-full\" src=\"https:\/\/www.s-net.pl\/blog\/wp-content\/uploads\/2018\/01\/ecommerce-2140603_640.jpg\" alt=\"Przyci\u0105ganie klient\u00f3w\" width=\"640\" height=\"274\" srcset=\"https:\/\/www.s-net.pl\/blog\/wp-content\/uploads\/2018\/01\/ecommerce-2140603_640.jpg 640w, https:\/\/www.s-net.pl\/blog\/wp-content\/uploads\/2018\/01\/ecommerce-2140603_640-300x128.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Wdrozenie_e-commerce_krok_po_kroku\"><\/span>Wdro\u017cenie e-commerce krok po kroku<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Gdy planujesz otworzy\u0107 sklep internetowy i szukasz zaufanego dostawcy Internetu w Krakowie, S-NET oferuje kompleksow\u0105 ofert\u0119.<\/p>\n<blockquote><p>Nasza propozycja dla w\u0142a\u015bcicieli sklep\u00f3w internetowych to profesjonalny <a href=\"https:\/\/www.s-net.pl\/blog\/sklep-internetowy-wybrac-serwer-dla-e-commerce\/\">serwer Cloud<\/a> w chmurze. Posiada on elastyczne parametry, kt\u00f3re umo\u017cliwi\u0105 sprawne dzia\u0142anie silnika sklepu &#8211; m\u00f3wi <i>Damian D\u0105browski, Dyrektor projektu S-NET Cloud. <\/i>&#8211; W tej ofercie mamy r\u00f3wnie\u017c m. in. dost\u0119p do Internetu S-BIZNES, budow\u0119 i wdro\u017cenie e-sklepu, administracj\u0119 serwerem oraz wsparcie technik\u00f3w.<\/p><\/blockquote>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Zaloz_swoj_pierwszy_sklep_internetowy\"><\/span><a href=\"https:\/\/www.s-net.pl\/sklep-internetowy\">Za\u0142\u00f3\u017c sw\u00f3j pierwszy sklep internetowy<\/a>.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wdro\u017cenie e-commerce krok po krokuZa\u0142\u00f3\u017c sw\u00f3j pierwszy sklep internetowy. Bran\u017ca e-commerce prze\u017cywa sw\u00f3j rozkwit. Gemius podaje, \u017ce w tym momencie warto\u015b\u0107 rynku e-commerce w Polsce<a class=\"more-link\" href=\"https:\/\/www.s-net.pl\/blog\/e-commerce-6-rad-przyciagnac-wiecej-klientow\/\"> <img src=\"https:\/\/www.s-net.pl\/blog\/wp-content\/uploads\/2016\/09\/more-link.png\" alt=\"wiecej\"><\/a><\/p>\n","protected":false},"author":1,"featured_media":2514,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":[],"categories":[3],"tags":[176,83,225],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-commerce: 6 rad, jak przyci\u0105gn\u0105\u0107 wi\u0119cej Klient\u00f3w - S-NET blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.s-net.pl\/blog\/e-commerce-6-rad-przyciagnac-wiecej-klientow\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce: 6 rad, jak przyci\u0105gn\u0105\u0107 wi\u0119cej Klient\u00f3w - S-NET blog\" \/>\n<meta property=\"og:description\" content=\"Wdro\u017cenie e-commerce krok po krokuZa\u0142\u00f3\u017c sw\u00f3j pierwszy sklep internetowy. 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