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Co to jest CRM?<\/a><\/li>
CRM a ERP<\/a><\/li><\/ul><\/nav><\/div>\n
Zarz\u0105dzanie relacjami z klientami jest jednym z najwa\u017cniejszych proces\u00f3w w organizacji. To nie tylko element strategii biznesowej, ale tak\u017ce PR firmy. Czym jeszcze jest CRM i jak si\u0119 ma do ERP?<\/em><\/p>\n
CRM (Customer Relationship Management) to oprogramowanie, kt\u00f3re zarz\u0105dza relacjami z klientami. Wiele s\u0142yszy si\u0119 o nim w odniesieniu do ERP<\/a> (Enterprise Resource Planning), czyli planowaniu zasob\u00f3w przedsi\u0119biorstwa. CRM jest cz\u0119\u015bci\u0105 ERP, ale mo\u017ce te\u017c dzia\u0142a\u0107 ca\u0142kiem osobno ze wzgl\u0119du na rozbudowan\u0105 struktur\u0119.<\/p>\n
<\/span>Co to jest CRM?<\/span><\/h2>\n
CRM spe\u0142nia 3 g\u0142\u00f3wne funkcje:<\/p>\n
\n
komunikacyjn\u0105<\/b> (kontakt z klientem);<\/li>\n
operacyjn\u0105 <\/b>(automatyzuje procesy biznesowe);<\/li>\n
analityczn\u0105<\/b> (analizuje zachowania klient\u00f3w na bazie danych z elementu operacyjnego).<\/li>\n<\/ul>\n
Aplikacja CRM automatyzuje i usprawnia procesy sprzeda\u017cy i marketingu. Robi to na przyk\u0142ad poprzez zbieranie lead\u00f3w, przypisywanie priorytetu dla danego kontaktu i rozr\u00f3\u017cnianie rodzaj\u00f3w kontakt\u00f3w.<\/p>\n
System CRM funkcjonuje na zasadzie miesi\u0119cznego abonamentu w chmurze obliczeniowej<\/a> w modelu SaaS. Mo\u017cna tak\u017ce zleci\u0107 stworzenie odr\u0119bnego CRM dla w\u0142asnych potrzeb lub skorzysta\u0107 z ERP – m\u00f3wi Niko Ba\u0142azy, Prezes Zarz\u0105du w S-NET, krakowskim dostawcy us\u0142ug w chmurze i us\u0142ug telekomunikacyjnych.<\/p><\/blockquote>\n $\"Meeting\"$ \n
\u0179r\u00f3d\u0142o: Unsplash<\/em><\/p>\n
<\/span>CRM a ERP<\/span><\/h2>\n
ERP to oprogramowanie, kt\u00f3re pozwala zarz\u0105dza\u0107 ca\u0142ym przedsi\u0119biorstwem. Sk\u0142ada si\u0119 z modu\u0142\u00f3w, na przyk\u0142ad:<\/p>\n
\n
ksi\u0119gowo\u015bci,<\/li>\n
finans\u00f3w,<\/li>\n
produkcji,<\/li>\n
zarz\u0105dzania dostawami,<\/li>\n
marketingu,<\/li>\n
zarz\u0105dzania relacjami z klientami,<\/li>\n
zarz\u0105dzania zasobami ludzkimi.<\/li>\n<\/ul>\n
ERP cz\u0119sto ma posta\u0107 aplikacji desktopowej oraz sieci wewn\u0119trznej.<\/p>\n
CRM s\u0142u\u017cy do utrzymywania jak najlepszej relacji z klientami, pozyskiwania nowych klient\u00f3w oraz zwi\u0119kszania poziomu lojalno\u015bci klient\u00f3w. Cele ERP obejmuj\u0105 szersze spektrum mo\u017cliwo\u015bci i ca\u0142o\u015bciowe zarz\u0105dzanie zasobami przedsi\u0119biorstwa. ERP porz\u0105dkuje dane, kontroluje koszty i podwy\u017csza skuteczno\u015b\u0107 dzia\u0142ania organizacji – dodaje Niko Ba\u0142azy.<\/p><\/blockquote>\n
CRM i ERP wsp\u00f3\u0142graj\u0105 ze sob\u0105. CRM b\u0119dzie jednak bardziej odpowiedni dla mniejszych i \u015brednich firm, a ERP – dla du\u017cych organizacji. Wybieraj\u0105c aplikacj\u0119 CRM, warto przede wszystkim zada\u0107 sobie pytanie o cele, jakie chcemy osi\u0105gn\u0105\u0107 dzi\u0119ki oprogramowaniu, jakich informacji o klientach potrzebujemy oraz jak\u0105 zmian\u0119 osi\u0105gniemy w naszej firmie. To wszystko pozwoli prognozowa\u0107 i analizowa\u0107 sprzeda\u017c oraz rozwija\u0107 firm\u0119.<\/p>\n","protected":false},"excerpt":{"rendered":"
Co to jest CRM?CRM a ERP Zarz\u0105dzanie relacjami z klientami jest jednym z najwa\u017cniejszych proces\u00f3w w organizacji. To nie tylko element strategii biznesowej, ale tak\u017ce $\"wiecej\"$ <\/a><\/p>\n","protected":false},"author":1,"featured_media":3135,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":[],"categories":[3],"tags":[347,313,83],"yoast_head":"\nCzym jest CRM i jakie s\u0105 r\u00f3\u017cnice mi\u0119dzy nim a ERP? - S-NET blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.s-net.pl\/blog\/czym-crm-sa-roznice-miedzy-nim-a-erp\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Czym jest CRM i jakie s\u0105 r\u00f3\u017cnice mi\u0119dzy nim a ERP? - S-NET blog\" \/>\n<meta property=\"og:description\" content=\"Co to jest CRM?CRM a ERP Zarz\u0105dzanie relacjami z klientami jest jednym z najwa\u017cniejszych proces\u00f3w w organizacji. 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