raportowanie i analityka (m.in. analiza\/raportowanie przychod\u00f3w, zwrotu z inwestycji, analityka SEO).<\/li>\n<\/ul>\n![\"Gazeta\"](\"https:\/\/www.s-net.pl\/blog\/wp-content\/uploads\/2018\/05\/rawpixel-378006-unsplash-800x534.jpg\")
\n\u0179r\u00f3d\u0142o: Unsplash<\/em><\/p>\n2. Big data <\/b>to du\u017ce, zmienne dane oraz proces ich przetwarzania i analizowania. Aby przetwarza\u0107 tak ogromn\u0105 ilo\u015b\u0107 danych, potrzebne s\u0105 nowe technologie i narz\u0119dzia, kt\u00f3re porz\u0105dkuj\u0105 je zgodnie z przeznaczeniem. Big Data mo\u017cna wykorzystywa\u0107 nie tylko w marketingu, ale tak\u017ce w projektach spo\u0142ecznych, politycznych i w wielu innych.<\/p>\n\nBig Data to jedna z najpr\u0119\u017cniej rozwijaj\u0105cych si\u0119 dziedzin IT. Umo\u017cliwia nam dotarcie do bardzo precyzyjnych danych, ale wielu menager\u00f3w i w\u0142a\u015bcicieli firm wci\u0105\u017c si\u0119ga po systemy ERP i CRM – m\u00f3wi Arkadiusz Dymek, Cz\u0142onek Zarz\u0105du w S-NET, krakowskim dostawcy us\u0142ug telekomunikacyjnych i Internetu.<\/p>\n<\/blockquote>\n
Wed\u0142ug danych GUS, nieca\u0142e 6% przedsi\u0119biorstw korzysta z analizy Big Data. Najcz\u0119\u015bciej odczytywane dane dotycz\u0105 geolokalizacji (3,9 proc.) oraz informacji generowanych z medi\u00f3w spo\u0142eczno\u015bciowych (2,1 proc.). Niech\u0119\u0107 do analizy danych mo\u017ce jednak troch\u0119 wi\u0119cej kosztowa\u0107. Kampanie online, w kt\u00f3rych wykorzystano Big Data, odnotowuj\u0105 85% konwersji przy obni\u017ceniu kosztu reklam o oko\u0142o 30%.<\/p>\n
<\/p>\n
W kolejnym wpisie przeanalizujemy content marketing i social media oraz ich wp\u0142yw na sprzeda\u017c<\/p>\n
<\/p>\n
\n\n- https:\/\/marketerplus.pl\/teksty\/artykuly\/kroki-marketing-automation\/<\/li>\n
- http:\/\/biznes.gazetaprawna.pl\/artykuly\/1024449,big-data-it-rynek-it-chmura.html<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"
Warto\u015b\u0107 polskiego rynku e-commerce wynosi obecnie oko\u0142o 40 miliard\u00f3w z\u0142otych i stale ro\u015bnie. Za sukcesem stoj\u0105 konkretne technologie i trendy: automatyzacja marketingu, big data, content ![\"wiecej\"](\"https:\/\/www.s-net.pl\/blog\/wp-content\/uploads\/2016\/09\/more-link.png\")
<\/a><\/p>\n","protected":false},"author":1,"featured_media":3164,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":[],"categories":[3],"tags":[335,355,83],"yoast_head":"\nJak nowe technologie nap\u0119dzaj\u0105 sprzeda\u017c w e-biznesie? Marketing automation i Big Data - Cz. 1 - S-NET blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-marketing-automation-big-data-cz-1\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak nowe technologie nap\u0119dzaj\u0105 sprzeda\u017c w e-biznesie? Marketing automation i Big Data - Cz. 1 - S-NET blog\" \/>\n<meta property=\"og:description\" content=\"Warto\u015b\u0107 polskiego rynku e-commerce wynosi obecnie oko\u0142o 40 miliard\u00f3w z\u0142otych i stale ro\u015bnie. 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