Jak nowe technologie nap\u0119dzaj\u0105 sprzeda\u017c w e-biznesie? Content marketing i social media - Cz. 2 - S-NET blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak nowe technologie nap\u0119dzaj\u0105 sprzeda\u017c w e-biznesie? Content marketing i social media - Cz. 2 - S-NET blog\" \/>\n<meta property=\"og:description\" content=\"Content marketingMarketing w social mediaContent marketing i social media Coraz wi\u0119cej internaut\u00f3w chce kupowa\u0107 online. Powody? Ograniczenie handlu w niedziele, popularno\u015b\u0107 sklep\u00f3w online, wielokana\u0142owo\u015b\u0107 sprzeda\u017cy,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/\" \/>\n<meta property=\"og:site_name\" content=\"S-NET blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-18T07:00:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-11T08:17:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.s-net.pl\/blog\/wp-content\/uploads\/2018\/05\/rawpixel-570911-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3312\" \/>\n\t<meta property=\"og:image:height\" content=\"3046\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Administrator\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.s-net.pl\/blog\/#website\",\"url\":\"https:\/\/www.s-net.pl\/blog\/\",\"name\":\"S-NET blog\",\"description\":\"Oficjalny blog firmowy firmy S-NET\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.s-net.pl\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/#primaryimage\",\"inLanguage\":\"pl-PL\",\"url\":\"https:\/\/www.s-net.pl\/blog\/wp-content\/uploads\/2018\/05\/rawpixel-570911-unsplash.jpg\",\"contentUrl\":\"https:\/\/www.s-net.pl\/blog\/wp-content\/uploads\/2018\/05\/rawpixel-570911-unsplash.jpg\",\"width\":3312,\"height\":3046,\"caption\":\"Projektant\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/#webpage\",\"url\":\"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/\",\"name\":\"Jak nowe technologie nap\\u0119dzaj\\u0105 sprzeda\\u017c w e-biznesie? Content marketing i social media - Cz. 2 - S-NET blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.s-net.pl\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/#primaryimage\"},\"datePublished\":\"2018-05-18T07:00:41+00:00\",\"dateModified\":\"2018-05-11T08:17:53+00:00\",\"author\":{\"@id\":\"https:\/\/www.s-net.pl\/blog\/#\/schema\/person\/9b47d6ece8fc09600ca5e2f7b35b155f\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\\u0142\\u00f3wna\",\"item\":\"https:\/\/www.s-net.pl\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jak nowe technologie nap\\u0119dzaj\\u0105 sprzeda\\u017c w e-biznesie? Content marketing i social media – Cz. 2\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.s-net.pl\/blog\/#\/schema\/person\/9b47d6ece8fc09600ca5e2f7b35b155f\",\"name\":\"Administrator\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.s-net.pl\/blog\/#personlogo\",\"inLanguage\":\"pl-PL\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7dd2b87935efd249af5adc179ac6c967?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7dd2b87935efd249af5adc179ac6c967?s=96&d=mm&r=g\",\"caption\":\"Administrator\"},\"url\":\"https:\/\/www.s-net.pl\/blog\/author\/admin\/\"}]}<\/script>\n","yoast_head_json":{"title":"Jak nowe technologie nap\u0119dzaj\u0105 sprzeda\u017c w e-biznesie? Content marketing i social media - Cz. 2 - S-NET blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/","og_locale":"pl_PL","og_type":"article","og_title":"Jak nowe technologie nap\u0119dzaj\u0105 sprzeda\u017c w e-biznesie? Content marketing i social media - Cz. 2 - S-NET blog","og_description":"Content marketingMarketing w social mediaContent marketing i social media Coraz wi\u0119cej internaut\u00f3w chce kupowa\u0107 online. Powody? Ograniczenie handlu w niedziele, popularno\u015b\u0107 sklep\u00f3w online, wielokana\u0142owo\u015b\u0107 sprzeda\u017cy,","og_url":"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/","og_site_name":"S-NET blog","article_published_time":"2018-05-18T07:00:41+00:00","article_modified_time":"2018-05-11T08:17:53+00:00","og_image":[{"width":3312,"height":3046,"url":"https:\/\/www.s-net.pl\/blog\/wp-content\/uploads\/2018\/05\/rawpixel-570911-unsplash.jpg","type":"image\/jpeg"}],"twitter_card":"summary","twitter_misc":{"Napisane przez":"Administrator","Szacowany czas czytania":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.s-net.pl\/blog\/#website","url":"https:\/\/www.s-net.pl\/blog\/","name":"S-NET blog","description":"Oficjalny blog firmowy firmy S-NET","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.s-net.pl\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pl-PL"},{"@type":"ImageObject","@id":"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/#primaryimage","inLanguage":"pl-PL","url":"https:\/\/www.s-net.pl\/blog\/wp-content\/uploads\/2018\/05\/rawpixel-570911-unsplash.jpg","contentUrl":"https:\/\/www.s-net.pl\/blog\/wp-content\/uploads\/2018\/05\/rawpixel-570911-unsplash.jpg","width":3312,"height":3046,"caption":"Projektant"},{"@type":"WebPage","@id":"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/#webpage","url":"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/","name":"Jak nowe technologie nap\u0119dzaj\u0105 sprzeda\u017c w e-biznesie? Content marketing i social media - Cz. 2 - S-NET blog","isPartOf":{"@id":"https:\/\/www.s-net.pl\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/#primaryimage"},"datePublished":"2018-05-18T07:00:41+00:00","dateModified":"2018-05-11T08:17:53+00:00","author":{"@id":"https:\/\/www.s-net.pl\/blog\/#\/schema\/person\/9b47d6ece8fc09600ca5e2f7b35b155f"},"breadcrumb":{"@id":"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/www.s-net.pl\/blog\/"},{"@type":"ListItem","position":2,"name":"Jak nowe technologie nap\u0119dzaj\u0105 sprzeda\u017c w e-biznesie? Content marketing i social media – Cz. 2"}]},{"@type":"Person","@id":"https:\/\/www.s-net.pl\/blog\/#\/schema\/person\/9b47d6ece8fc09600ca5e2f7b35b155f","name":"Administrator","image":{"@type":"ImageObject","@id":"https:\/\/www.s-net.pl\/blog\/#personlogo","inLanguage":"pl-PL","url":"https:\/\/secure.gravatar.com\/avatar\/7dd2b87935efd249af5adc179ac6c967?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7dd2b87935efd249af5adc179ac6c967?s=96&d=mm&r=g","caption":"Administrator"},"url":"https:\/\/www.s-net.pl\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.s-net.pl\/blog\/wp-json\/wp\/v2\/posts\/3167"}],"collection":[{"href":"https:\/\/www.s-net.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.s-net.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.s-net.pl\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.s-net.pl\/blog\/wp-json\/wp\/v2\/comments?post=3167"}],"version-history":[{"count":3,"href":"https:\/\/www.s-net.pl\/blog\/wp-json\/wp\/v2\/posts\/3167\/revisions"}],"predecessor-version":[{"id":3174,"href":"https:\/\/www.s-net.pl\/blog\/wp-json\/wp\/v2\/posts\/3167\/revisions\/3174"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.s-net.pl\/blog\/wp-json\/wp\/v2\/media\/3169"}],"wp:attachment":[{"href":"https:\/\/www.s-net.pl\/blog\/wp-json\/wp\/v2\/media?parent=3167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.s-net.pl\/blog\/wp-json\/wp\/v2\/categories?post=3167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.s-net.pl\/blog\/wp-json\/wp\/v2\/tags?post=3167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Content marketing<\/a><\/li>
Marketing w social media<\/a><\/li>
Content marketing i social media<\/a><\/li><\/ul><\/nav><\/div>\n
Coraz wi\u0119cej internaut\u00f3w chce kupowa\u0107 online. Powody? Ograniczenie handlu<\/a> w niedziele, popularno\u015b\u0107 sklep\u00f3w online, wielokana\u0142owo\u015b\u0107 sprzeda\u017cy, sztuczna inteligencja, mo\u017cliwo\u015b\u0107 zrobienia zakup\u00f3w za pomoc\u0105 smartfon\u00f3w<\/a>, a tak\u017ce warto\u015bciowe i spersonalizowane tre\u015bci w Internecie.<\/em><\/p>\n
Content marketing to strategiczne podej\u015bcie do marketingu, kt\u00f3re polega na tworzeniu i dystrybuowaniu tre\u015bci dopasowanych do odbiorcy. Celem content marketingu jest przyci\u0105ganie i utrzymywanie uwagi konsument\u00f3w wok\u00f3\u0142 marki oraz sprzeda\u017c. Mo\u017cna powiedzie\u0107, \u017ce to po\u0142\u0105czenie dobrej jako\u015bci dziennikarstwa z promocj\u0105 marki. Wed\u0142ug bada\u0144 Content Marketing Institute z 2018 roku, 86% <\/b>przedsi\u0119biorstw stosuje ten rodzaj marketingu. W Polsce jest podobnie: w 80%<\/b> firm u\u017cywa si\u0119 content marketingu (na podstawie raportu IAB Polska z 2017 roku).<\/p>\n
<\/span>Content marketing<\/span><\/h2>\n
Content marketing jest jednym z najwa\u017cniejszych narz\u0119dzi marketingowych. Ponad 44% firm deklaruje zwi\u0119kszenie wydatk\u00f3w na ten cel. W Polsce rynek CM dopiero si\u0119 rozwija, a za najskuteczniejsze jego formy uznaje si\u0119 artyku\u0142y eksperckie na portalach bran\u017cowych, publikacje na stronie i blogach firmowych, newsletter oraz aktywno\u015b\u0107 w social media. Du\u017c\u0105 popularno\u015bci\u0105 ciesz\u0105 si\u0119 te\u017c wszelakie tre\u015bci poradnikowe i infografiki, a nieco mniejsz\u0105 webinary i materia\u0142y video, zapewne ze wzgl\u0119du na czas i du\u017ce zaanga\u017cowanie w przygotowanie tego typu tre\u015bci.<\/p>\n
W ostatnich latach na popularno\u015bci i skuteczno\u015bci zyskuj\u0105 tre\u015bci e-commerce w wersji mobilnej. Dlatego przykuwaj\u0105ce uwag\u0119 nag\u0142\u00f3wki, dobre zdj\u0119cia, ciekawe publikacje w social media s\u0105 bardzo wa\u017cnie, poniewa\u017c buduj\u0105 \u015bwiadomo\u015b\u0107 marki oraz w du\u017cym stopniu wp\u0142ywaj\u0105 na sprzeda\u017c – m\u00f3wi Niko Ba\u0142azy, Prezes Zarz\u0105du w S-NET, krakowskim dostawcy us\u0142ug telekomunikacyjnych i cloud computing. – Taka komunikacja<\/a> ma nieco innych charakter ni\u017c ta, kt\u00f3r\u0105 dedykujemy na desktopy.<\/p><\/blockquote>\n $\"\"$ \n
\u0179r\u00f3d\u0142o: Unsplash<\/em><\/p>\n
<\/span>Marketing w social media<\/span><\/h2>\nPopularno\u015b\u0107 komunikacji mobilnej<\/a> w Polsce udowadniaj\u0105 dane przedstawiaj\u0105ce korzystanie z medi\u00f3w spo\u0142eczno\u015bciowych. Wed\u0142ug raportu Ecommerce Polska z 2016 roku, 86% internaut\u00f3w ma konto minimum w jednym serwisie spo\u0142eczno\u015bciowym, a ponad 60% korzysta regularnie z social medi\u00f3w. Media spo\u0142eczno\u015bciowe oferuj\u0105 wi\u0119c du\u017ce zasi\u0119gi, a tak\u017ce zapewniaj\u0105:<\/p>\n
\n
Wiedz\u0119 o marce – aktualno\u015bci, oferta podana w przyst\u0119pny spos\u00f3b, firma od kulis.<\/li>\n
Komunikacj\u0119 z mark\u0105<\/a> – Klient cz\u0119sto dopytuje o produkty, spos\u00f3b dzia\u0142ania marki poprzez social media.<\/li>\n
Skr\u00f3cenie \u015bcie\u017cki zakupowej za pomoc\u0105 logowania poprzez Facebooka (Klient nie musi si\u0119 rejestrowa\u0107 i oszcz\u0119dza czas).<\/li>\n
Wiarygodne opinie o marce – opinie w social mediach s\u0105 bardzo istotne, poniewa\u017c Klienci podpisuj\u0105 si\u0119 pod nimi swoimi nazwiskami oraz umieszczaj\u0105 zdj\u0119cia. Na bazie informacji o marce w social media, 44% Klient\u00f3w kupi\u0142o produkt, kt\u00f3rego wcze\u015bniej nie zamierzali kupi\u0107.<\/li>\n<\/ul>\n
Najpopularniejsze serwisy social media to: Facebook, YouToube, Instagram, Twitter i LinkedIn.<\/p>\n
<\/span>Content marketing i social media<\/span><\/h2>\n
Obydwa typy narz\u0119dzi marketingowych doskonale wspieraj\u0105 sprzeda\u017c, anga\u017cuj\u0105 konsument\u00f3w i buduj\u0105 zasi\u0119gi. Trudno dzi\u015b bez nich wyobrazi\u0107 sobie marketing w firmie<\/a>. Ich skuteczno\u015b\u0107 jest wysoka, ale dzia\u0142ania trzeba prowadzi\u0107 d\u0142ugo i regularnie (chyba \u017ce skorzystamy z dzia\u0142a\u0144 p\u0142atnych w social mediach lub reklamy Google), to naprawd\u0119 warto, poniewa\u017c budujemy wizerunek eksperta i mamy miejsce do komunikacji z konsumentami: znamy potrzeby Klient\u00f3w i potrafimy na nie odpowiada\u0107. Efekty dzia\u0142a\u0144 content marketingowych i social media mo\u017cna mierzy\u0107 za pomoc\u0105 Google Analytics, Google Search Control, statystyk Facebooka i innych, specjalistycznych narz\u0119dzi Marketing Automation.<\/p>\n
<\/p>\n
\n
\n
https:\/\/contentmarketinginstitute.com\/2017\/12\/marketing-teams-b2c-research\/?utm_source=social?utm_medium=social?utm_name=research?utm_term=2018<\/li>\n
https:\/\/www.iab.org.pl\/wp-content\/uploads\/2017\/02\/IABPolska_RaportCM_20170221.pdf<\/li>\n
http:\/\/www.ecommercepolska.pl\/files\/3814\/7074\/8959\/LubieToCzyKupujeTo_SocialCommerce_Sierpien2016.pdf<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"
Content marketingMarketing w social mediaContent marketing i social media Coraz wi\u0119cej internaut\u00f3w chce kupowa\u0107 online. Powody? Ograniczenie handlu w niedziele, popularno\u015b\u0107 sklep\u00f3w online, wielokana\u0142owo\u015b\u0107 sprzeda\u017cy, $\"wiecej\"$ <\/a><\/p>\n","protected":false},"author":1,"featured_media":3169,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":[],"categories":[3],"tags":[324,356,83,357],"yoast_head":"\nJak nowe technologie nap\u0119dzaj\u0105 sprzeda\u017c w e-biznesie? Content marketing i social media - Cz. 2 - S-NET blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak nowe technologie nap\u0119dzaj\u0105 sprzeda\u017c w e-biznesie? Content marketing i social media - Cz. 2 - S-NET blog\" \/>\n<meta property=\"og:description\" content=\"Content marketingMarketing w social mediaContent marketing i social media Coraz wi\u0119cej internaut\u00f3w chce kupowa\u0107 online. Powody? Ograniczenie handlu w niedziele, popularno\u015b\u0107 sklep\u00f3w online, wielokana\u0142owo\u015b\u0107 sprzeda\u017cy,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/\" \/>\n<meta property=\"og:site_name\" content=\"S-NET blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-18T07:00:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-11T08:17:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.s-net.pl\/blog\/wp-content\/uploads\/2018\/05\/rawpixel-570911-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3312\" \/>\n\t<meta property=\"og:image:height\" content=\"3046\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Administrator\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.s-net.pl\/blog\/#website\",\"url\":\"https:\/\/www.s-net.pl\/blog\/\",\"name\":\"S-NET blog\",\"description\":\"Oficjalny blog firmowy firmy S-NET\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.s-net.pl\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/#primaryimage\",\"inLanguage\":\"pl-PL\",\"url\":\"https:\/\/www.s-net.pl\/blog\/wp-content\/uploads\/2018\/05\/rawpixel-570911-unsplash.jpg\",\"contentUrl\":\"https:\/\/www.s-net.pl\/blog\/wp-content\/uploads\/2018\/05\/rawpixel-570911-unsplash.jpg\",\"width\":3312,\"height\":3046,\"caption\":\"Projektant\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/#webpage\",\"url\":\"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/\",\"name\":\"Jak nowe technologie nap\\u0119dzaj\\u0105 sprzeda\\u017c w e-biznesie? Content marketing i social media - Cz. 2 - S-NET blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.s-net.pl\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/#primaryimage\"},\"datePublished\":\"2018-05-18T07:00:41+00:00\",\"dateModified\":\"2018-05-11T08:17:53+00:00\",\"author\":{\"@id\":\"https:\/\/www.s-net.pl\/blog\/#\/schema\/person\/9b47d6ece8fc09600ca5e2f7b35b155f\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\\u0142\\u00f3wna\",\"item\":\"https:\/\/www.s-net.pl\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jak nowe technologie nap\\u0119dzaj\\u0105 sprzeda\\u017c w e-biznesie? Content marketing i social media – Cz. 2\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.s-net.pl\/blog\/#\/schema\/person\/9b47d6ece8fc09600ca5e2f7b35b155f\",\"name\":\"Administrator\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.s-net.pl\/blog\/#personlogo\",\"inLanguage\":\"pl-PL\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7dd2b87935efd249af5adc179ac6c967?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7dd2b87935efd249af5adc179ac6c967?s=96&d=mm&r=g\",\"caption\":\"Administrator\"},\"url\":\"https:\/\/www.s-net.pl\/blog\/author\/admin\/\"}]}<\/script>\n","yoast_head_json":{"title":"Jak nowe technologie nap\u0119dzaj\u0105 sprzeda\u017c w e-biznesie? Content marketing i social media - Cz. 2 - S-NET blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/","og_locale":"pl_PL","og_type":"article","og_title":"Jak nowe technologie nap\u0119dzaj\u0105 sprzeda\u017c w e-biznesie? Content marketing i social media - Cz. 2 - S-NET blog","og_description":"Content marketingMarketing w social mediaContent marketing i social media Coraz wi\u0119cej internaut\u00f3w chce kupowa\u0107 online. Powody? Ograniczenie handlu w niedziele, popularno\u015b\u0107 sklep\u00f3w online, wielokana\u0142owo\u015b\u0107 sprzeda\u017cy,","og_url":"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/","og_site_name":"S-NET blog","article_published_time":"2018-05-18T07:00:41+00:00","article_modified_time":"2018-05-11T08:17:53+00:00","og_image":[{"width":3312,"height":3046,"url":"https:\/\/www.s-net.pl\/blog\/wp-content\/uploads\/2018\/05\/rawpixel-570911-unsplash.jpg","type":"image\/jpeg"}],"twitter_card":"summary","twitter_misc":{"Napisane przez":"Administrator","Szacowany czas czytania":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.s-net.pl\/blog\/#website","url":"https:\/\/www.s-net.pl\/blog\/","name":"S-NET blog","description":"Oficjalny blog firmowy firmy S-NET","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.s-net.pl\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pl-PL"},{"@type":"ImageObject","@id":"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/#primaryimage","inLanguage":"pl-PL","url":"https:\/\/www.s-net.pl\/blog\/wp-content\/uploads\/2018\/05\/rawpixel-570911-unsplash.jpg","contentUrl":"https:\/\/www.s-net.pl\/blog\/wp-content\/uploads\/2018\/05\/rawpixel-570911-unsplash.jpg","width":3312,"height":3046,"caption":"Projektant"},{"@type":"WebPage","@id":"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/#webpage","url":"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/","name":"Jak nowe technologie nap\u0119dzaj\u0105 sprzeda\u017c w e-biznesie? Content marketing i social media - Cz. 2 - S-NET blog","isPartOf":{"@id":"https:\/\/www.s-net.pl\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/#primaryimage"},"datePublished":"2018-05-18T07:00:41+00:00","dateModified":"2018-05-11T08:17:53+00:00","author":{"@id":"https:\/\/www.s-net.pl\/blog\/#\/schema\/person\/9b47d6ece8fc09600ca5e2f7b35b155f"},"breadcrumb":{"@id":"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.s-net.pl\/blog\/nowe-technologie-napedzaja-sprzedaz-e-biznesie-content-marketing-social-media-cz-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/www.s-net.pl\/blog\/"},{"@type":"ListItem","position":2,"name":"Jak nowe technologie nap\u0119dzaj\u0105 sprzeda\u017c w e-biznesie? Content marketing i social media – Cz. 2"}]},{"@type":"Person","@id":"https:\/\/www.s-net.pl\/blog\/#\/schema\/person\/9b47d6ece8fc09600ca5e2f7b35b155f","name":"Administrator","image":{"@type":"ImageObject","@id":"https:\/\/www.s-net.pl\/blog\/#personlogo","inLanguage":"pl-PL","url":"https:\/\/secure.gravatar.com\/avatar\/7dd2b87935efd249af5adc179ac6c967?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7dd2b87935efd249af5adc179ac6c967?s=96&d=mm&r=g","caption":"Administrator"},"url":"https:\/\/www.s-net.pl\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.s-net.pl\/blog\/wp-json\/wp\/v2\/posts\/3167"}],"collection":[{"href":"https:\/\/www.s-net.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.s-net.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.s-net.pl\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.s-net.pl\/blog\/wp-json\/wp\/v2\/comments?post=3167"}],"version-history":[{"count":3,"href":"https:\/\/www.s-net.pl\/blog\/wp-json\/wp\/v2\/posts\/3167\/revisions"}],"predecessor-version":[{"id":3174,"href":"https:\/\/www.s-net.pl\/blog\/wp-json\/wp\/v2\/posts\/3167\/revisions\/3174"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.s-net.pl\/blog\/wp-json\/wp\/v2\/media\/3169"}],"wp:attachment":[{"href":"https:\/\/www.s-net.pl\/blog\/wp-json\/wp\/v2\/media?parent=3167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.s-net.pl\/blog\/wp-json\/wp\/v2\/categories?post=3167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.s-net.pl\/blog\/wp-json\/wp\/v2\/tags?post=3167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}