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Kim jest influencer?<\/a><\/li>
Influencer marketing – na co zwr\u00f3ci\u0107 uwag\u0119?<\/a><\/li><\/ul><\/nav><\/div>\n
Marketing w przedsi\u0119biorstwie mo\u017cna prowadzi\u0107 na wiele sposob\u00f3w. Jednym z nich jest marketing rekomendacji, kt\u00f3rego skuteczno\u015b\u0107 oceniono na 92%. Tylu konsument\u00f3w ufa produktom lub us\u0142ugom poleconym przez influencer\u00f3w z racji ich wiarygodno\u015bci. Co wi\u0119cej, 81% marketer\u00f3w jest zadowolonych ze wsp\u00f3\u0142pracy z liderami opinii, co przek\u0142ada si\u0119 na wyniki sprzeda\u017cowe.<\/em><\/p>\n
Influencer marketing<\/a> jest coraz cz\u0119\u015bciej stosowanym sposobem pozyskiwania Klient\u00f3w ze wzgl\u0119du na ich bezpo\u015brednie dotarcie do grupy docelowej. Influencer zbudowa\u0142 lojaln\u0105 spo\u0142eczno\u015b\u0107, dla kt\u00f3rej jest autorytetem. Dla por\u00f3wnania: tradycyjne sposoby reklamy s\u0105 cz\u0119sto bardziej kosztowne i czasoch\u0142onne. Reklama w mediach spo\u0142eczno\u015bciowych<\/a> r\u00f3wnie\u017c jest coraz dro\u017csza i wci\u0105\u017c obcinane s\u0105 zasi\u0119gi. To wszystko sprawia, \u017ce marketing rekomendacji jest \u015bwietnym rozwi\u0105zaniem, je\u015bli planujesz promowa\u0107 w\u0142asne us\u0142ugi lub produkty.<\/p>\n
<\/span>Kim jest influencer?<\/span><\/h2>\n
Influencer to osoba, kt\u00f3ra ma du\u017cy wp\u0142yw na decyzje \u017cyciowe i konsumenckie swoich czytelnik\u00f3w, widz\u00f3w lub s\u0142uchaczy. Mo\u017ce to by\u0107 bloger, tw\u00f3rca na Instagramie, Facebooku, Snapchacie czy te\u017c videobloger lub tw\u00f3rca podcast\u00f3w. Prezes Lifetube, sieci zrzeszaj\u0105cej influencer\u00f3w, podaje, \u017ce w 2017 roku przychody platformy wzros\u0142y o 165% w stosunku do poprzedniego roku. To pokazuje, \u017ce marketerzy coraz ch\u0119tniej wsp\u00f3\u0142pracuj\u0105 z influencerami, dzi\u0119ki czemu obydwie strony czerpi\u0105 korzy\u015bci: marki i liderzy opinii.<\/p>\n
Rozumiemy ten trend i jako krakowski dostawca Internetu i rozwi\u0105za\u0144 teleinformatycznych, r\u00f3wnie\u017c wsp\u00f3\u0142pracujemy z internetowymi tw\u00f3rcami – m\u00f3wi Arkadiusz Dymek, Cz\u0142onek Zarz\u0105du w S-NET.<\/p><\/blockquote>\n $\"Influencer$ \n
\u0179r\u00f3d\u0142o: Unsplash<\/em><\/p>\n
<\/span>Influencer marketing – na co zwr\u00f3ci\u0107 uwag\u0119?<\/span><\/h2>\n
1. Wyb\u00f3r odpowiedniego tw\u00f3rcy<\/b>, czyli takiego, kt\u00f3rego tematyka, przekaz i obraz b\u0119dzie sp\u00f3jny z misj\u0105 marki. To dzia\u0142a r\u00f3wnie\u017c w drug\u0105 stron\u0119: wielu influencer\u00f3w na tyle si\u0119 ceni, \u017ce nie przyjmuje propozycji wsp\u00f3\u0142pracy, kt\u00f3ra nie jest zgodna z za\u0142o\u017ceniami jego bloga\/kana\u0142u\/podcastu. Nic dziwnego, tw\u00f3rca po\u015bwi\u0119ci\u0142 sporo czasu na zbudowanie warto\u015bciowych tre\u015bci, wok\u00f3\u0142 kt\u00f3rych naros\u0142a spo\u0142eczno\u015b\u0107. Bardzo wa\u017cna jest zatem sp\u00f3jno\u015b\u0107 przekazu i zgodno\u015b\u0107 za\u0142o\u017ce\u0144 kampanii, zar\u00f3wno dla marki, jak i tw\u00f3rcy.<\/p>\n
2. Spo\u0142eczny dow\u00f3d s\u0142uszno\u015bci<\/b>. Warto doceni\u0107 to, co polecaj\u0105 influencerzy, poniewa\u017c wielu z nich kieruje si\u0119 wysok\u0105 jako\u015bci\u0105 promowanych us\u0142ug i produkt\u00f3w oraz ma bardzo du\u017c\u0105 si\u0142\u0119 oddzia\u0142ywania. Zasi\u0119g blog\u00f3w i vlog\u00f3w jest coraz wi\u0119kszy. Ju\u017c teraz internetowych tw\u00f3rc\u00f3w ogl\u0105da 11 mln os\u00f3b w Polsce. Konsumenci pr\u0119dzej kupi\u0105 polecan\u0105 przez kogo\u015b rzecz ni\u017c \u201ckota w worku\u201d. Ludzie wybieraj\u0105 co\u015b (lub to odrzucaj\u0105) ze wzgl\u0119du, \u017ce kto\u015b inny wcze\u015bniej to przetestowa\u0142, to naturalna reakcja. Obserwuje si\u0119 r\u00f3wnie\u017c spadek zaufania do medi\u00f3w (telewizji, prasy, radia).<\/p>\n
3. Spotkania w realu<\/b>. Aby lepiej wybra\u0107 influencera, warto skorzysta\u0107 z opcji spotka\u0144 na \u017cywo. Istniej\u0105 meet-upy w danych bran\u017cach, kt\u00f3re skupiaj\u0105 lider\u00f3w opinii i ich fan\u00f3w. Takie wydarzenia s\u0105 idealn\u0105 okazj\u0105 promocji dla marek, poniewa\u017c to naturalne \u015brodowisko dotarcia do konsument\u00f3w, kt\u00f3rzy s\u0105 fanami danego blogera czy vlogera. Warto planowa\u0107 udzia\u0142 w takich eventach, dzi\u0119ki czemu mo\u017cemy zyska\u0107 lojalno\u015b\u0107 konsument\u00f3w.<\/p>\n
Influencer marketing to co\u015b wi\u0119cej ni\u017c reklama – to po prostu dobry PR, poniewa\u017c wsp\u00f3\u0142praca z tw\u00f3rcami digitalowymi nie tylko przyczynia si\u0119 zwi\u0119kszenia sprzeda\u017cy<\/a>, ale pozwala tak\u017ce budowa\u0107 wizerunek i wi\u0119\u017a z konsumentami. Ze wzgl\u0119du na autentyczno\u015b\u0107 i kreatywno\u015b\u0107 tworzonych tre\u015bci, ta dziedzina marketingu coraz bardziej si\u0119 profesjonalizuje. Odbiorcy od dziecka maj\u0105 do czynienia z nowymi technologiami, dlatego \u0142atwo odczytuj\u0105 szczero\u015b\u0107 lub k\u0142amstwo danego influencera lub marki. To sprawia, \u017ce s\u0105 bardziej \u015bwiadomi i przywi\u0105zani do danych produkt\u00f3w i us\u0142ug, a to stanowi trzon sukcesu w influencer marketingu.<\/p>\n
<\/p>\n
\n
\u0179r\u00f3d\u0142a:<\/p>\n
\n
https:\/\/digitalmediamarrketing.club\/category\/digital-marketing\/?1191347148<\/li>\n
https:\/\/marketerplus.pl\/teksty\/artykuly\/marka-otoczeniu-influencerow\/<\/li>\n
https:\/\/www.whitepress.pl\/baza-wiedzy\/570\/narzedzia-do-mierzenia-efektow-influencer-marketingu<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Kim jest influencer?Influencer marketing – na co zwr\u00f3ci\u0107 uwag\u0119? Marketing w przedsi\u0119biorstwie mo\u017cna prowadzi\u0107 na wiele sposob\u00f3w. Jednym z nich jest marketing rekomendacji, kt\u00f3rego skuteczno\u015b\u0107 $\"wiecej\"$ <\/a><\/p>\n","protected":false},"author":1,"featured_media":3278,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":[],"categories":[3],"tags":[368,83],"yoast_head":"\nInfluencer marketing: 3 rady, jak go wprowadzi\u0107 - S-NET blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.s-net.pl\/blog\/influencer-marketing-3-rady-go-wprowadzic\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencer marketing: 3 rady, jak go wprowadzi\u0107 - S-NET blog\" \/>\n<meta property=\"og:description\" content=\"Kim jest influencer?Influencer marketing – na co zwr\u00f3ci\u0107 uwag\u0119? 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