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Emocje pozytywne i negatywne<\/a><\/li>
Emocje: jak je wzbudzi\u0107?<\/a><\/li>
Jakie s\u0105 nieetyczne praktyki marketingowe stosowane w e-commerce?<\/a><\/li><\/ul><\/nav><\/div>\n
W 87% zakup\u00f3w to emocje wp\u0142ywaj\u0105 na procesy poznawcze i decyduj\u0105 o sprzeda\u017cy. Wzbudzenie emocji w Internecie nie jest proste. Najcz\u0119\u015bciej firmy robi\u0105 to za pomoc\u0105 odczu\u0107 pozytywnych lub negatywnych. Jak formu\u0142owa\u0107 komunikat, wywa\u017cy\u0107 go i jednocze\u015bnie by\u0107 skutecznym<\/a>?<\/em>
\n<\/p>\n
Czy emocje w Internecie s\u0105 potrzebne? Oczywi\u015bcie, inaczej komunikat reklamowy spe\u0142nia\u0142by funkcj\u0119 g\u0142\u00f3wnie informuj\u0105c\u0105. Emocje nie tylko anga\u017cuj\u0105, ale r\u00f3wnie\u017c buduj\u0105 relacj\u0119 z Klientami (o ile s\u0105 u\u017cyte we w\u0142a\u015bciwym kontek\u015bcie). Warto jednak pami\u0119ta\u0107, \u017ce same emocje nie \u201csprzedadz\u0105\u201d produktu lub us\u0142ugi. Najpierw trzeba rozwia\u0107 obiekcje, czyli wszelkie w\u0105tpliwo\u015bci, kt\u00f3re na r\u00f3\u017cnych etapach zakupu mo\u017ce mie\u0107 Klient. \u00a0<\/span><\/p>\n
My robimy to poprzez umo\u017cliwienie zadawania pyta\u0144 i kontaktu z nami na ka\u017cdym etapie procesu zakupowego – m\u00f3wi Niko Ba\u0142azy, Prezes Zarz\u0105du w S-NET. – Niczego nie narzucamy Klientowi, oferujemy swobod\u0119 w wyborze us\u0142ug oraz mo\u017cliwo\u015b\u0107 <\/span>samodzielnego tworzenia oferty<\/span><\/a>.<\/span><\/p><\/blockquote>\n
<\/span>Emocje pozytywne i negatywne<\/span><\/span><\/h2>\n
Zadowolenie, rado\u015b\u0107, po\u017c\u0105danie, satysfakcja czy te\u017c wsp\u00f3\u0142czucie, strach – to przyk\u0142adowe uczucia, jakie mo\u017cemy wzbudzi\u0107 w Kliencie. Pierwsze cztery nale\u017c\u0105 do pozytywnych emocji, a pozosta\u0142e – negatywnych. Pozytywne kojarz\u0105 si\u0119 z przyjemno\u015bci\u0105, np. korzystaniem ze <\/span>smartfonu<\/span><\/a>, a negatywne mo\u017cna wykorzysta\u0107 np. w elektronice, gdy za pomoc\u0105 danego urz\u0105dzenia chcemy przestrzec przed jakim\u015b zagro\u017ceniem.<\/span><\/p>\n $\"Emocje\"$ \n
\u0179r\u00f3d\u0142o: Unsplash<\/span><\/em><\/p>\n
<\/span>Emocje: jak je wzbudzi\u0107<\/span><\/a>?<\/span><\/span><\/h2>\n
Najlepiej zacz\u0105\u0107 od komunikatu. Powinien by\u0107 sp\u00f3jny i zwi\u0119z\u0142y, aby Klient wiedzia\u0142, co ma zrobi\u0107. Wa\u017cne te\u017c, \u017ceby by\u0142o wiadomo, jaki jest cel tego dzia\u0142ania i jakie przyniesie ono korzy\u015bci. Je\u015bli nie do ko\u0144ca wiemy, co mo\u017ce my\u015ble\u0107 Klient o naszych produktach lub us\u0142ugach, warto zada\u0107 sobie pytanie, co konkretnie uzyskuje, tzn. jak\u0105 wewn\u0119trzn\u0105 potrzeb\u0119 zaspokaja. Je\u015bli np. sprzedajemy gad\u017cety elektroniczne, Klientowi zale\u017cy nie tylko na sprz\u0119cie, lepszej jako\u015bci pracy, ale te\u017c podwy\u017cszonym statusie spo\u0142ecznym, samodzielno\u015bci, zrobieniu wra\u017cenia, a mo\u017ce dost\u0119pie do danej grupy os\u00f3b? Trzeba odwo\u0142a\u0107 si\u0119 do takiej ukrytej potrzeby i u\u017cy\u0107 odpowiednich s\u0142\u00f3w, kojarz\u0105cych si\u0119 z emocjami. Warto te\u017c pami\u0119ta\u0107 o dobrym stylu i przyci\u0105gaj\u0105cym nag\u0142\u00f3wku.<\/span><\/p>\n
<\/span>Jakie s\u0105 nieetyczne praktyki marketingowe stosowane w e-commerce?<\/span><\/span><\/h2>\n
\n
Bezpo\u015bredni przekaz reklamowy skierowany do dzieci i wywo\u0142uj\u0105cy presj\u0119<\/li>\n
Reklama, kt\u00f3ra pokazuje dzieci w niebezpiecznych sytuacjach<\/span><\/li>\n
Komunikat, kt\u00f3ry nawo\u0142uje do \u0142amania prawa lub dzia\u0142a na szkod\u0119 prawa<\/span><\/li>\n
Reklama wywo\u0142uj\u0105ca parali\u017cuj\u0105cy l\u0119k<\/span><\/li>\n
Reklama obra\u017caj\u0105ca czyje\u015b uczucia <\/span><\/li>\n
Przekaz wprowadzaj\u0105cy w b\u0142\u0105d<\/span><\/li>\n
Komunikat uderzaj\u0105cy w czyj\u0105\u015b godno\u015b\u0107.<\/span><\/li>\n<\/ul>\n
<\/p>\n
Dzisiejszy konsument jest bardzo \u015bwiadomy, dlatego wzbudzenie emocji zwi\u0105zanych z mark\u0105 stanowi wyzwanie. Bardzo wa\u017cne jest wzbudzenie w Kliencie zaufania oraz poczucia, \u017ce marka jest naturalna i sp\u00f3jna, a zdanie Klienta jest dla niej wa\u017cne. Firma powinna potrafi\u0107 <\/span>s\u0142ucha\u0107 <\/span><\/a>swoich Klient\u00f3w<\/span><\/a> i, co wa\u017cne w reklamie, pozytywnie zaskakiwa\u0107.<\/span><\/p>\n
<\/p>\n
\n
\u0179r\u00f3d\u0142a:<\/span><\/em><\/p>\n
\n
https:\/\/www.heuristic.pl\/blog\/e-marketing\/Emocje-a-podejmowanie-decyzji-zakupowych-e-konsumenta;171.html<\/span><\/li>\n
http:\/\/marketingwpigulce.pl\/sprzedajne-emocje-w-reklamie\/<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Emocje pozytywne i negatywneEmocje: jak je wzbudzi\u0107?Jakie s\u0105 nieetyczne praktyki marketingowe stosowane w e-commerce? W 87% zakup\u00f3w to emocje wp\u0142ywaj\u0105 na procesy poznawcze i decyduj\u0105 $\"wiecej\"$ <\/a><\/p>\n","protected":false},"author":1,"featured_media":3638,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":[],"categories":[3],"tags":[373],"yoast_head":"\nEmocje: wa\u017cny element procesu sprzeda\u017cy - S-NET blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.s-net.pl\/blog\/emocje-wazny-element-procesu-sprzedazy\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emocje: wa\u017cny element procesu sprzeda\u017cy - S-NET blog\" \/>\n<meta property=\"og:description\" content=\"Emocje pozytywne i negatywneEmocje: jak je wzbudzi\u0107?Jakie s\u0105 nieetyczne praktyki marketingowe stosowane w e-commerce? 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